This past weekend saw the ever popular Getaway Magazine hold it’s annual Travel Blog Conference for 2012 at the Upper Eastside Hotel. The event saw the SA Travel Authority team up with Cape Town Tourism as the event sponsors to jointly deliver one of the most anticipated travel conferences of the year.
One of the highlights of the conference was having it host four of the world’s top travel bloggers as key note speakers, allowing them to share invaluable industry insight and tips for running a successful travel blog. This definitely sparked much additional interest to the event as attendees were counted at around 160 for this year which indicated a substantial growth compared to previous years.
The conference was the culmination of the iAmbassador campaign that Cape Town Tourism launched in a bid to ramp up Cape Town’s presence on a variety of social media platforms across the globe. (read post here) the bloggers, who have a combined readership and Twitter following that goes well into the millions, shared some of their top tips on boosting your blog’s online presence and harnessing the full potential of your social media following. Some of their tips are as follows:
Good blogs are not about facts and info, they are about personality, opinion and real stories. (@WildJunket)
Be the niche you want to see in the world. The more niche your blog is the more valuable it will be (@DaveDuarte)
Don’t be afraid to trust your own voice, but realise that delighting your readers is the key to long-term awesomeness (@DaveDuarte)
Photograph your world; tell your story through a lens. Photos capture people’s imaginations and can be a very powerful marketing tool. (@velvetescape)
Never sell your tweets or buy followers. It’s about quality, not quantity. A small number of loyal supporters can be just as powerful as thousands of followers. (@LandLopers & @traveldudes)
Retweets aren’t repetition, it is amplification. Retweet quality content. (@DaveDuarte)
A bloggers job isn’t done once the post is published, it’s also important to promote it afterwards. (@WildJunket)
It’s important to know your blogs stats. Understanding and knowing your sites stats is the best way to negotiate advertising on your blog. (@josephclawrence)